final exam

1. What is meant by social sharing sites, link to 2 examples: today there are a lot of sharing sites. In these sites we can share all information (for example the most important and I think the first is www.Wikipedia.org. the second one is for example www.youtube.com or www.flickr.com. this is the new internet generetion called web 2.0. 2. How does social sharing inlfuence consumers' choices, link to 1 article to support your assessment: Social sharing is the new approach with consumer's choice: ex: Today we can see the Milan's Hotel on internet and we can choose the Hotel not only for the prices but also by the services and features. also, there are third party sites where we can have access to the guests opinions from this Hotel. 3. How hoteliers can best utilize social sharing trends to communicate with customers. Link to 2 examples: http://marriott.com/news/detail.mi?marrArticle=165149 http://www.all-seasons-hotels.com/fr/introduction-to-all-seasons-hotel.html 4. What is your opinion...can hotels effectively establish an online conversation with customers? Yes, why...no, why not? Sure, they can and they must if they want to increase their turnover. Guests are demanding these services. if You are not at time you risk to loose a lot of costumers.