ritz carlton- interesting news

Ritz-Carlton, Bali Resort & Spa Introduces iPod Butlers iPod Butlers Serve Cool Music to Guests at Ritz-Carlton, Bali Resort & Spa's Ocean Beach Pool. (4/28/2007) Another innovation to make a perfect holiday in Bali even better, The Ritz-Carlton, Bali Resort & Spa has launched an innovative music-on-demand service for guests enjoying their Ocean Beach Pool.Introducing the iPod ButleriPod Butlers now offer guests an iPod Shuffle on a silver tray presented by a uniformed butler as you lay on a pool lounge next to the 80-metre square natural beach pool set against the backdrop of the magnificent Indian Ocean..All iPods are fully pre-programmed with a wide selection of different musical styles, from Cool Jazz to Japanese Pop, Chill Out, RnB and Easy Listening. Guests simply select the category they want and sit back to enjoy the music while taking in one of the world's most dramatic ocean views."iPod Butler is the perfect complement to the magical Ocean Beach Pool as it combines the latest personal lifestyle technology with revolutionary construction concepts incorporated into the design of the pool," said resort general manager, David Wilson.Featuring fresh seawater drawn from the underlying Indian Ocean pumped and UV filtered to impart only the purest of saltwater minerals and particles, the Ocean Beach Pool contains only water that is channeled and filtered daily via sophisticated sub-ocean technology.Designer inbuilt ergonomic reclining water-beds molded into the pool's unique infinity edged interior have been shaped to offer the most indulgent pool experience so that guests may recline to read, sunbathe and now enjoy music with a cocktail while semi-submerged in the pool's aquamarine waters.Masterminded by a team of civil engineers, the remarkable Ocean Beach Pool affords both mountain views and an 180-degree majestic ocean-view. More information: Book a Stay at The Ritz-Carlton, Bali Resort & Spa © Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com. All images and graphics are copyright protected.

team exercice

we have chosen the Kube hotel in Paris. It's a 4 star hotel very design and modern which don't have any reseller sites for the moment. The reservation can be done on the website of the hotel.

• clientele : fashion and healthy, international, business travellers
• average prices : single and double room average 280 euros
• suites average 525 euros
• facilities : very fashion and design bar, restaurant, ice bar
• objectives : occupation rate 40% for the moment, want to increase it

3 resellers :

http://www.avantgardehotels.com

Who is the target customer group for the reseller site :

• fashion,
• looking for a unique and stylish experience

-What is the ‘reach’ of the site, how do you know :

• GDS,
• worldwide,
• all written on the website

-What is the hotel ‘image’ projected by the site, what types of hotels are listed :

• the image and the concept of the hotels are exactly respected
• design,
• lot of well classified information,
• lot of pictures representing all the services of the hotels,
• luxurious,
• trendy,
• 4 and 3 stars hotels only

-Distribution – what types of marketing programs are offered to participating hotels :

• highlight of the new affiliate hotels,
• highlight of the best hotel of the month,
• map of the world,
• easy to book and to go through,
• well targeted to a specific type of clientele

-Distribution – are affiliate programs offered, if yes – what are the affiliate benefits :

• link with boutique hotels
• link with other hotels not affiliate to the website,
• link with partners (marketing site, car rental sites, ...)

• benefits : the client can book a whole travel on this site and make comparison with other hotels

http://www.hoteladvisor.com/

Who is the target customer group for the reseller site :

• all type of clientele (hugh discount)
• worldwide
• open with East Europe countries

-What is the ‘reach’ of the site, how do you know :

• distributed by travel agencies,
• corporate and individual clients,
• written on the site

-What is the hotel ‘image’ projected by the site, what types of hotels are listed :

• very basic design,
• rates not clearly explained,
• all types of hotel are represented

-Distribution – what types of marketing programs are offered to participating hotels :

• coporate booking,
• testimonials,
• easy to use,
• clients can book a whole travel

-Distribution – are affiliate programs offered, if yes – what are the affiliate benefits :

• a link for each country,
• link with hotel and flats to rent,
• link with partners (airlines, car rental company),

benefits : Extended offer, Well-developed and versatile hotel offer, Availability, Competitive prices and clear price condition

http://www.laterooms.com/

-Who is the target customer group for the reseller site :

• all type of clientele (from star hotel to B&Bs)
• business and leisure travellers,
• more for Brisith citizen

-What is the ‘reach’ of the site, how do you know :

• based in England,
• worldwide

-What is the hotel ‘image’ projected by the site, what types of hotels are listed :

• not clear,
• easy to locate the hotel with maps,
• small presentation,
• basic but aimed to the essential,

-Distribution – what types of marketing programs are offered to participating hotels :

• ecopolicy : advice to take care of the environnement,
• testimonials,
• aimed,
• booking online or by phone 24h/24,
• hugh investment to attract new customers,
• 350 000 users,
• low commission rate 15%

-Distribution – are affiliate programs offered, if yes – what are the affiliate benefits :

• comparative sites,
• specific sites on towns,
• tourism office sites

benefits : good for the client because he gets in advance information about the location of the hotel

Conclusion :

we choose the first reseller http://www.avantgardehotels.com/ because its the one which corresponds the best with our attendees. It will give the right image of the hotel we want to provide.

Fabrizio Ferrara

Aurélie Ciais