- clientele : fashion and healthy, international, business travellers
- average prices : single and double room average 280 euros
- suites average 525 euros
- facilities : very fashion and design bar, restaurant, ice bar
- objectives : occupation rate 40% for the moment, want to increase it
3 resellers :
http://www.avantgardehotels.com
Who is the target customer group for the reseller site :
- fashion,
- looking for a unique and stylish experience
-What is the ‘reach’ of the site, how do you know :
- GDS,
- worldwide,
- all written on the website
-What is the hotel ‘image’ projected by the site, what types of hotels are listed :
- the image and the concept of the hotels are exactly respected
- design,
- lot of well classified information,
- lot of pictures representing all the services of the hotels,
- luxurious,
- trendy,
- 4 and 3 stars hotels only
-Distribution – what types of marketing programs are offered to participating hotels :
- highlight of the new affiliate hotels,
- highlight of the best hotel of the month,
- map of the world,
- easy to book and to go through,
- well targeted to a specific type of clientele
-Distribution – are affiliate programs offered, if yes – what are the affiliate benefits :
- link with boutique hotels
- link with other hotels not affiliate to the website,
- link with partners (marketing site, car rental sites, ...)
- benefits : the client can book a whole travel on this site and make comparison with other hotels
Who is the target customer group for the reseller site :
- all type of clientele (hugh discount)
- worldwide
- open with East Europe countries
-What is the ‘reach’ of the site, how do you know :
- distributed by travel agencies,
- corporate and individual clients,
- written on the site
-What is the hotel ‘image’ projected by the site, what types of hotels are listed :
- very basic design,
- rates not clearly explained,
- all types of hotel are represented
-Distribution – what types of marketing programs are offered to participating hotels :
- coporate booking,
- testimonials,
- easy to use,
- clients can book a whole travel
-Distribution – are affiliate programs offered, if yes – what are the affiliate benefits :
- a link for each country,
- link with hotel and flats to rent,
- link with partners (airlines, car rental company),
benefits : Extended offer, Well-developed and versatile hotel offer, Availability, Competitive prices and clear price condition
-Who is the target customer group for the reseller site :
- all type of clientele (from star hotel to B&Bs)
- business and leisure travellers,
- more for Brisith citizen
-What is the ‘reach’ of the site, how do you know :
- based in England,
- worldwide
-What is the hotel ‘image’ projected by the site, what types of hotels are listed :
- not clear,
- easy to locate the hotel with maps,
- small presentation,
- basic but aimed to the essential,
-Distribution – what types of marketing programs are offered to participating hotels :
- ecopolicy : advice to take care of the environnement,
- testimonials,
- aimed,
- booking online or by phone 24h/24,
- hugh investment to attract new customers,
- 350 000 users,
- low commission rate 15%
-Distribution – are affiliate programs offered, if yes – what are the affiliate benefits :
- comparative sites,
- specific sites on towns,
- tourism office sites
benefits : good for the client because he gets in advance information about the location of the hotel
Conclusion :
we choose the first reseller http://www.avantgardehotels.com/ because its the one which corresponds the best with our attendees. It will give the right image of the hotel we want to provide.
Fabrizio Ferrara
Aurélie Ciais
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